Archive for the ‘bio’ Category

About Summer Rayne Oakes

Thursday, January 29th, 2009
Summer Rayne Oakes was researching toxins in sewage sludge, identifying aquatic insects, rocking n’ rolling in rainforests, and mapping invasive species when she was struck with the idea that the fashion industry might be a good venue to disseminate environmental awareness. Now a respected, youthful, energetic voice in the environmental movement, her unique career combines her activism and image with her environmental expertise. A Cornell University graduate, Udall environmental scholar, and environmental scientist, Summer Rayne has taken environmental advocacy to the next level by trailblazing a career in values-based modeling–or exclusively aligning her work with more environmentally- and socially-conscious designers, companies and programs.  

In April 2009, she’ll be launching a sustainable shoe line (Zoe & Zac) with Payless ShoeSource and in August 2009, a sustainable line of home linens and textiles with Portico Home & Spa. As a partner in SJR, a strategic communications and brand management firm, she often works in front of the camera as well as!behind the scenes as a sustainability  strategist. Clients include, Payless, Alcoa Foundation, Yale University, Recycle Bank, Conde Nast, Ogden Publications, Discovery Networks, Portico Home + Spas, and others.

Summer Rayne is an on-air correspondent!and advisor for Discovery’s new eco-lifesytle network, Planet Green and has made appearances on Fox Business, CNN, Business Week TV, MTV Real World, HGTV and others. Vanity Fair has named her a “Global Citizen,” Cosmo called her a “Fun, Fearless Female,” Outside listed her as one of the “Top Environmental Activists,” and CNN has named her a “Young Person Who Rocks.” Oakes works closely with the youth climate change movement through Energy Action and assisted in producing PowerShift, the largest lobby day on climate change; helps manage community sustainable development and forest conservation programs in Africa; and spends countless hours a week on various pro-active social- and environmental-programs. She is represented by SJR Brand Management and NEXT Models exclusively for environmentally-relevant projects. 

Monday, December 29th, 2008

Summer Rayne Oakes graduated from Cornell University —an entomologist and environmental scientist by training. In 2000 in the midst of her studies, Oakes embarked on a journey of cause-related modeling and innovative sustainable design/development projects to push sustainability issues through fashion and media, a position which earned her the name of “The Eco-Model ” [1 ][2 ][3 ][4 ][5 ]. In addition to this, Summer Rayne is now a spokesperson, resident expert, and youngest Board of Advisors for Planet Green , Discovery Network’s new eco-lifestyle network that launched June 4, 2008 to 50 million households.
Oakes’ work spans multiple disciplines, all of which are deeply imbued in environmental issues. Her studies in waste management, organic contaminants & environmental health; mine reclamation; rainforest regeneration; invasive species; landscape impact analysis; sustainable development; and aquatic entomology and stream water quality overlap with her environmentally-relevant, values-based modeling , for which she is largely recognized.

In addition to her media endeavors, Oakes is a partner at the strategic consulting firm, Group SJR, with offices in New York, Los Angeles, Washington, D.C., and Philadelphia. Grounded in innovative research, brand development/management, and communications, SJR develops, implements, and manages traditional, online, and grassroots/guerilla campaigns across the United States and around the globe. Oakes engages this platform to advise and represent clients both in front and behind-the-scenes.

In addition to this, Summer Rayne stays highly connected and active in a number of initiatives including the youth climate change-green jobs movement; environmental- and socially-conscious design; and sustainable development, particularly in Africa and the Arctic.

In February of 2009, she’ll release her first book, style, naturally: the savvy shopping guide to sustainable fashion and beauty published by Chronicle Books.